Rob was into sports such as snowboarding, soccer, and mountain biking as a kid. At 14, Rob fractured his shoulder in a mountain biking accident and had his arm in a sling for six weeks. After it healed, Rob was told by the doctor to lift some weights to help build back his strength. Rob fell in love with the process of learning about and building up his body. By the age of 17, Rob pursued a personal trainer certification, and by 21, Rob entered his first natural bodybuilding competition in London, which he won. By 24, Rob moved to Los Angeles after winning the Musclemania competition in 2006. Rob continued competing through 2014. During this time, Rob was one of the first YouTubers and would share much of his journey, amassing almost 100M views on his channel. Rob has also had 10+ magazine covers, numerous fitness articles, and multiple big-name brand sponsors.